The Important Factors for High Ranking Websites

A well optimized website can achieve high rank in search engine by

1.Fast Uploading WebSites - Frequent use of images in a web page will result in greater loading time. Besides, spiders do not like graphic images because it cannot read graphic images. An alternate text called "Alt Tag" must be added on the images.
2.Content Rich Websites - Search engines prefers websites text based rich in content. Spider crawling to your website must find valuable and informative text with keywords relevant to the content of the web page. Web crawlers do not like overstuffing of keywords. It checks for keywords density in the web page.
3.Easy Navigation - The websites must be user-friendly by adding easy navigation links. A website with good navigation will help the internet user to navigate through web pages easily. The links must not confuse the users. Broken links or dead links must be avoided.
4.Updating Regularly - The websites must be updated frequently by adding informative content for the users.
5.Link Popularity - As discussed above, link popularity is one of the factors for page ranking. Search engines check for both quantity and quality of links exchanged.


Gaining high rank in a search engine by inappropriate methods is called spamming. Search engines punish a website that tries to trick its algorithm. The websites trying to abuse the rules set by the search engines are punished by ranking them lower or removing them from the index list forever.

1.Hidden text or link is the text made on which URL or link is given and made invisible visually by applying same color as background
2.Irrelevant content due to words repeated frequently and misleading.
3.Cloaked Page
4.Doorway pages
5.Duplication of complete site or web pages
6.Deceptive redirection of the page other pages or sites.